Keyword Research_Discover The Best Keywords For Your Book

In this lesson we’ll begin to do the keyword research for your list of
potential niches that you came up with in the previous lesson. We’ll begin
to narrow your list down to the best three, then finalize the best one that
you’ll move forward with creating a book on through the rest of this
program.

In this lesson, we’ll cover:
• Discover The Best Keywords For Your Book
• Amazon Keyword Suggestion Tool
• Analyze Niche Ideas And Competition
• The Keyword That I Chose
• Links And Resources
• Exercise
Discover The Best Keywords For Your Book
When someone goes to Amazon.com or is on their Kindle device, they’re
going to be searching for specific keywords that are related to the type of
book they want to find. For example, if someone is a binge eater, they
might put in the keywords “binge eating” or “binge eating disorder”.
The number of results that show up when someone types in those
keywords is dependent on how much competition there is. In this case,
when I type in “binge eating”, I see 138 results. When I type in “binge
eating disorder”, I see 97 results.
Take a look at the image below:


 As of right now, you can see that my book “The Binge Eating Cure” shows
up as the top result out of 97 other books with the keyword “binge eating
disorder”. The book shows up #4 out of 138 other results for the keyword
“binge eating”.
By having this book ranked at the top of the Amazon/Kindle search for
these keywords, this book will get a lot of exposure to people looking for a
solution to their problem. Therefore, you can expect this book to generate
a decent number of sales.
For your list of potential niches, we’ll want to discover the best keywords
that people are typing in and searching for, and then make sure that those
keywords are in the TITLE of the book, along with the description and
reviews. This tells Amazon that your book is relevant to those keywords.
To get your book RANKED highly on the list of competition, it comes down
to your book being optimized for those keywords with the title and
description, as well as downloads/sales/reviews, and a few other factors
that we’ll be going over later. You also want to ensure that your keywords
don’t have too much competition, so that it’ll be easier for you to rank your
book highly. The more competition a keyword has, the more difficult it is to
get it ranked at the top of the search results.
  

Amazon Keyword Suggestion Tool

The easiest way to find out what keywords people are searching for and
typing in is to use the Amazon search bar. You’ll want to make sure that
you go to Amazon.com and select the “Kindle Store” in the drop-down
menu. Now, by simply typing in keywords into the search bar, Amazon will
give you a list of suggestions. The list of suggestions that Amazon shows
are the keywords that people are already typing in and searching for.
For example, if you type in “how to”, Amazon will give you a list of
suggestions.


 As you can see, some of the suggestions are, “how to win friends and
influence people”, “how to talk to girls at parties”, “how to draw”, and there’s
many more that are listed if you give it a try yourself on the Amazon
website.
By using this Amazon keyword suggestion tool, you can also find profitable
niches and keywords just by typing in a few keywords. For example, if you
type in “how to a”, a whole list of suggestions will show up. You can go
through the entire alphabet and go all the way to “how to z” and see what
shows up.
However, just based on the list of potential niches we brainstormed in the
previous lesson, you’ll want to begin typing in those keywords into the
Amazon search bar and see if the keyword shows up. If it does, then it
validates that this is a keyword that other people are typing in. This is
good! If the keyword does not appear, then most likely nobody is typing in
and searching for that keyword. Make sense? Good!

This is where I will stop for now, My Next post will be on Analyze Niche Ideas And Competition